Advertising: Spuds Brews Puppy Love

Since a new Bud Light beer commercial first flickered on prime-time television during January’s Super Bowl, America has been going to the dogs — bull terriers, that is. Bud’s campaign stars Spuds MacKenzie, bull terrier and bon vivant. Suddenly, pet-shop customers are pursuing pups like Spuds, which fetch prices up to $1,200 apiece. “Everywhere I go now, it’s ‘I want a Spuds dog,’ ” reports Evelin Jackson, executive secretary of the Bull Terrier Club of America. Inquiries are up 75% at Jerry’s Perfect Pet Shop in Dallas. Customers in St. Louis are so bullish that Petland had to put the dogs on back order.