^ For Burda Moden magazine, the world's largest fashion monthly (est. circ. 2.5 million), the year's trendiest color is without a doubt red. West Germany's rough equivalent of Vogue is about to become the first capitalist fashion journal to publish a Russian-language Soviet edition. Burda's initial 100,000- copy Soviet offering, with advertisements from such upscale firms as American Express, Cartier and Adidas, will hit Moscow newsstands on March 3. Says Manfred Made, director of the magazine's parent publishing house: "We are thinking in long terms. We believe that the Soviet market will be of immense attraction for Western companies."
The deal...
To continue reading:
or
Log-In
