Computers: Too Many Apples on the Shelf

Too Many Apples on the Shelf

In the three months leading up to Christmas, the workers at Apple Computer toiled like tireless elves. Dealers, bent on avoiding a shortage of the company's products, had ordered some 800,000 machines, nearly three times as many as they had the previous Yule season. But sales were weaker than expected, creating a springtime Apple glut of some 120,000 unsold computers. As a result, the company (1984 sales: $1.5 billion) announced last week that for the first time in its eight-year history it will temporarily shut down assembly lines because of a surplus of wares. Calling the hiatus a "spring break," Apple...

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