Sun, Fun and Sales Meetings

Once for swingers only, Club Med now woos corporate customers

In the 1960s the very name Club Med brought forth images of suntanned, beautiful single people cavorting on beach blankets over wine and under moonlight. Then when the original clientele grew older and got married, Club Med added day-care facilities for children and shifted the recreational emphasis from scuba diving to golf and tennis. Now Paris-based Club Mediterranee Group, the world's largest seller of packaged holiday fun, is in the midst of its most radical departure yet: an all-out campaign to lure corporate clients to its 95 villages in 25 countries in all the balmy parts of the globe.

With all...

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