Most of us at TIME think we have a unique relationship with our readers, but we feel a special bond with participants in a pilot program in remedial reading called Time to Read. These students, both adults and children, are being tutored by Time Inc. staffers who use as the primary text.
When Time Inc. decided in early 1984 to attempt to combat rising illiteracy in America, recalls Toni Fay, director of corporate community relations, "Our ^ research indicated that there was a lack of high-interest materials. We thought we could motivate students to read through a careful use of TIME."...
To continue reading:
or
Log-In
