Snuggled in there on the racks among HUMOROUS NEPHEW and FOREIGN BIRTHDAY are cards with messages such as "The warmth of your hug lingers . . ." and "In this world it's very scary to be open and vulnerable . . ." and "Finally, I have a friend I can trust . . . completely!" So far the genre has no name -- call it the emotionally expressive component of the nonoccasion card market. But under such brand names as Soft Sentiments and Personal Touch, cards retailing love, heartache and other real-life, prepackaged emotions are among the hottest products in the...
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