The centennial birthday party is billed as a "family affair," but it promises to be the biggest corporate shindig that Atlanta, and probably all of the U.S., has ever seen. Some 14,000 Coca-Cola employees from around the world are flying into the Georgia capital with their families this week, all expenses paid, to join about 10,000 local colleagues in the fun. During four days of festivities, they will toast one another at a mammoth black-tie dinner, join coworkers on six continents in singing Happy Birthday via satellite and enjoy the hoopla of a two-hour parade through downtown Atlanta. Mayor Andrew Young...
Fizz, Movies and Whoop-De-Do
Coca-Cola at 100 is bigger, richer and more diversified than ever
Subscriber content preview. or Log-In
To continue reading: or Log-In