The television spot shows a dimly lit office at night, its occupant working hard at his desk. A ghostly voice reverberates in the room, but where is it coming from? Why, from a portrait of William Randolph Hearst, founder of the media empire that bears his name. Hearst gazes down on his grandson William Randolph Hearst III, publisher of the San Francisco Examiner, and quizzes him on his recent staff additions. "Who is this Hunter S. Thompson?" asks Grandfather Hearst in a tone half haughty, half perplexed. Will Hearst, who helped hire the duke of "gonzo" journalism as a columnist, replies,...
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