Beverages: Joining the Pepsi Generation

Joining the Pepsi Generation


Whether it is diet Coke, new Coke, classic Coke, cherry Coke or some other soda, more soft-drink fans buy something sold by Coca-Cola than by any other beverage maker. No. 2 PepsiCo keeps trying hard to catch up, and last week the company may have found a way to do so. Pepsi announced an agreement to buy Seven-Up, the third-largest soft-drink manufacturer, from Philip Morris for $380 million. As part of the deal, Philip Morris retains Seven-Up's bottling plants and food division. By adding Seven-Up's 7% share of the $26 billion soft-drink market to its own 28%, Pepsi will put...

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