Law: Setting Off the Smoke Alarm

The A.M.A.'s anti-ad campaign strikes legal sparks

If the American Medical Association gets its way, the Marlboro Man will have to ride off into the sunset for good. Last week the A.M.A.'s 371-member policymaking house of delegates voted almost unanimously to back a prohibition of all cigarette advertising. Such commercials have been forbidden on television and radio for the past 15 years, and the A.M.A. will now lobby to get Congress to extend the injunction to newspapers, magazines, billboards and even skywriting. The association would also prohibit ads for snuff and chewing tobacco. This sweeping ban is necessary, the doctors argue, because the health risks are so great....

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