The chief cash crop of the area outside the twin cities of Bloomington and Normal, Ill. (combined pop. 83,384), is about to change from corn to cars. Chrysler Chairman Lee Iacocca and Mitsubishi President Toyoo Tate announced last week that they had picked a 636-acre site just west of the central Illinois cities as the location for Diamond-Star Motors, a new joint venture. So named because Mitsubishi's corporate symbol consists of three diamonds and Chrysler's is a star, Diamond-Star plans to build 180,000 subcompact cars annually, beginning in 1988. Each company is investing about $250 million in the Bloomington-Normal factory, and...
Autos: Diamond-Star Shines on Illinois
Diamond-Star Shines on Illinois
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