HELP WANTED: Head of network programming. Experience in creating hit shows and rejiggering prime-time schedules preferred. Must be willing to work long hours in an almost hopeless cause.
It was the most awkwardly protracted job opening of 1989. On the last day of November, after two years of trying unsuccessfully to boost the network's sagging ratings, CBS Entertainment president Kim LeMasters resigned. His departure was not unexpected, but CBS's delay in naming a successor was. For a time the network dickered with Marcy Carsey and Tom Werner, producers of The Cosby Show and Roseanne, but negotiations fell through. Finally, late last...
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