Just Squeaking Along

Squeaking Along Computer companies are launching more products than ever, but are they really new? Many customers don't think so, and sales are stalling

The twin fetes had all the glitz and hoopla of a Hollywood premiere. Champagne flowed freely, and soft jazz whispered in the background. Guests nibbled on caviar and smoked-salmon quiche. The big bashes, which took place on the same day this month in New York City and Los Angeles, were staged by Commodore Business Machines to kick off a $15 million advertising campaign, starring celebrities ranging from the Pointer Sisters to Tommy Lasorda, manager of the Los Angeles Dodgers. But instead of coming off as a preview, the event seemed more like a benefit for an aging star.

In this case...

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