For conscientious shoppers, finding the right product at the supermarket used to mean checking the prices, scrutinizing the salt content and looking out for saturated fats. But nowadays that's not all. Many consumers have added a new standard to their shopping lists: corporate responsibility. They may favor Campbell's Prego spaghetti sauce over Unilever's Ragu because Campbell runs a day-care center and Unilever invests in South Africa. Consumers are eating chicken instead of tuna salad because thousands of dolphins drown each year in tuna nets. They have put pressure on Uniroyal to halt distribution of the suspected carcinogen Alar, a chemical used...
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