Not even halftime will provide a respite this year from Super Bowl hype. The mid-game spectacle -- featuring fireworks, 100 motorcycles and the world's largest card trick -- will be telecast, for the first time ever, in 3-D. Two commercials for diet Coke, one starring British singer George Michael, will also pop out at viewers in 3-D. A similar gimmick was tried early this month on three Fox stations during the Rose Parade, but this marks its network-TV debut.
Through retailers, Coca-Cola is distributing 20 million pairs of cardboard glasses for the event. But unspectacled viewers will not see a blurry...
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