CBS is the first network to jump into cable
John Backe may be gone, but his ideas or at least some of themare still alive at CBS. Just a week after he resigned as president, the corporation announced that it was going forward with one of his fondest projects: a new cable unit. "Cable is a new development," explained CBS Chairman William Paley, the man who showed Backe the way to the door marked EXIT. "And there is no reason in the world why we shouldn't be in it."
Though the details are still sketchy, CBS plans an aggressive campaign to capture...
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