The success of telephone numbers with the prefix 976, which allow callers to hear short, taped programs containing information and entertainment such as sports highlights and children's stories, has spawned a burgeoning new industry. Dozens of entrepreneurs across the U.S. are forming businesses to produce and supply telephone companies with a seemingly limitless variety of tapes, from Dial-a-Mystery to Gay News. San Francisco's Megaphone, for example, produces daily 60-sec. updates on ten popular TV soap operas, plus a Michael Jackson tape for fans who want frequent bulletins on what their idol is doing.
The financial rewards for such firms are enticing....
To continue reading:
or
Log-In
