Noxell tries specialty foods
While the cosmetics industry for the past year has generally been sagging, Noxell has been smiling like one of its prettiest models. Its Cover Girl makeup is among the hottest major lines of cosmetics in the U.S., and a third generation of customers is now snapping up little blue jars of Noxzema facial cream, which first went on the market nearly 70 years ago. Last year sales for the company, based in Cockeysville, Md., climbed 12% to $262 million, and profits totaled $18.5 million. From 1978 through 1982, Noxell's earnings...
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