A New Name

Play it again, Sambo

When business gets bad enough, a company will try just about anything. Sambo's, which has 1,117 restaurants in 47 states, is now even trying out a new name (No Place Like Sam's) at more than 100 of its shops in the Northeast in an attempt to reverse a four-year tailspin. The company, whose restaurants serve everything from pancakes to hamburgers 24 hours a day, has also changed ad agencies and revamped its menus.

Things were not always bad at Sambo's, which was a darling of Wall Street investors in the mid-1970s. Between 1967 and 1977, the number of restaurants...

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