Press: Suddenly, Now! Is Never

With losses mounting, Goldsmith folds his newsmagazine

When Sir James Goldsmith launched his weekly newsmagazine Now! 19 months ago, he gave it a rousing sendoff. The pugnacious French-British entrepreneur spent more than $ 1 million on promotion, and the initial pressrun of 416,000 copies was a sellout. With the London Sunday Times and its glossy magazine shut down by a labor dispute, upscale advertisers flocked to the new publication. Start-up costs were high ($5.4 million), but the brash publisher was undeterred. Said Sir James: "If it has the feeling of life in it, I...

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