It was a month of Sundays as the networks claw and kick for audiences Feb. 11, 1979, was not a date that most people remembered much past Feb. 11, 1979. But to the hundred or so top people in the television industry, it was Black Sunday, the costliest night in TV history. In their desperation to knock out one another during the February sweeps—those weeks when Nielsen and Arbitron take an elaborate TV census—the networks spent a reported $13 million on that Sunday night to throw their heaviest punches at one another. CBS...
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