Executive View by Marshall Loeb: Enterprise in the Valley

Executive View /Marshall Loeb

There is a lot of talk that the small businessman cannot make a mark in these days of high prices, costly credit and crushing competition. Maybe the skeptics and fainthearted should motor to California's green-carpeted Napa Valley and speak with Joe Heitz, entrepreneur.

Heitz started with almost nothing, and he certainly is no Henry Ford II, but he can say, with Ford's proud independence, "My name is on the building." Right in his backyard, in two gray stone structures that are 100 paces from his white frame house, Heitz, Wife Alice, Son David and four hired hands make...

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