French Adman Claude Neuschwander, 40, is a self-proclaimed "man of the left"; he is also a skilled professional manager. Now he has stepped into a job that will demand both those oddly matched qualities. The French Ministry of Industry and Scientific Development has named him to take over the Lip watch factory in Besançon, which has become a symbol of revolution to French labor and industry and an embarrassment to the Pompidou government. Last spring, after Lip went bankrupt and rumors spread that some layoffs were planned, workers seized the plant and ran it for 68 days, selling watches at a...
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