Even before the U.S. Government doused cigarette commercials on television last year, sales of little cigars were lighting up. Put off by evidence that cigarettes cause cancer, heart disease and other ailments, some smokers began to switch several years ago to small, mild stogies.
To boost demand, the makers of little cigars, which are still allowed to be advertised on the home screen, expanded their promotions in print and television. Cigars like Lorillard's Omega, U.S. Tobacco's Tall N' Slim and American Brands' Antonio y Cleopatra became increasingly popular. Sales of little cigars reached 878 million in the last fiscal year, and...
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