Elections '72: Politics with Famous Relish

JUDGING from the mounting costs of political campaigns, one might conclude that democracy, as practiced in the U.S., is fast becoming a millionaire's game. Certainly H. John Heinz III, great-grandson of the founder of H.J. Heinz Co., would not be Pennsylvania's Congressman from the 18th District today were he not the inheritor of 57 varieties of fame and revenue. But Heinz's constituents, from suburbanites to mill workers, seem so happy with his performance that they are expected to return him to office with a stunning margin.

It is not hard to see why. Heinz,...

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