London's first new daily in 56 years, the Sun, is not living up to its sunny billing. The purpose of the paper, announced Cecil King's editorial chief Hugh Cudlipp last August, will be "to stimulate the modernization of Britin in every sphere and to replace the disillusionment that followed our contraction as a world power by a positive faith in our future." But the paper was soon contracting like the empire. Circulation, which soared to 3,500,000 at the start, has tumbled to a depressing 1,400,000, only 200,000 above the last days' circulation of the Sun's defunct predecessor, the Daily Herald.
"Practically everyone...