Aviation: New Course for Braniff

Dallas-based Braniff Airways never went in much for the frills with which most large U.S. airlines woo the customers. The nation's ninth largest line often gives indifferent service, has been slow to buy new planes, has resisted innovations. Braniff, for example, is a leader in the fight against in-flight entertainment. Last week the line decided to change its course. Invading the Los Angeles executive suite of rival Continental Airlines, it picked a new boss who has won a reputation as one of the industry's brightest young men. Braniff's new president: Harding Luther Lawrence, 44, Continental's executive vice president,...

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