Red Deer, Alta., is a Canadian farm center of only 25,000 population. Yet in a single day recently, Red Deer's merchants rang up $1,000,000 in sales to Christmas-shopping prairie farmers. Some bought second and third TV sets; their wives got leopard jackets ("much choicer than mink") and Russian squirrel coats. A local Chrysler dealer had 68 paid-up back orders for cars, while the Ford man stopped taking orders altogether "until we catch up." For winter vacations, Red Deer's travel agents recommend Hawaii, Hong Kong, the West Indies. When summer comes, the In thing in prairie status symbols will be tractors...
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