Modern Living: The Extra

For years, women have built beehives, French twists and bouffant extravaganzas out of their hair, hung flashing objects from it, plunged metal and wire supports into it, and gone out-of-doors stiff-necked for fear it will all come apart. Last week, still dissatisfied with their own, clearly inadequate hair, U.S. women were turning to wigs.

In Manhattan, Macy's set up a special wig department, which was jammed with more than 1,000 women a day clamoring for synthetic (all-Dynel) wigs, at $49.50. Helena Rubinstein christened a posh new room the Wig-Wig. Max Miller, president of the Joseph Fleischer custom wig company, opened ten new...

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