For nine years, buxom, baby-voiced Mary Margaret McBride has been a gossipy midday fixture on Manhattan's station WNBC, once crowded Yankee Stadium with 45,000 of her fervid admirers. Last week, because WNBC inadvertently sold someone else 15 minutes of her show, Mary Margaret huffily announced that she would move her 17 sponsors and $500,000 in billings over to rival station WJZ.
Station WNBC, searching desperately for a replacement, found a formidable one: Eleanor Roosevelt, who will be assisted on her Monday-through-Friday chore by son Elliott. On her 45-minute show, Mrs. Roosevelt plans to interview "outstanding personalities," and discuss art, books, plays and...
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