When the British government raised the lid on the newsprint ration last January, newspaper circulations soared, but none of the dailies rocketed to such stratospheric heights as the Sunday papers. The sexy, sensational Sunday Pictorial, weekend sister of Harry Guy Bartholomew's London Daily Mirror (TIME, Nov. 17, 1947), jumped 730,000, biggest gain for any British newspaper. By last week, the combined circulation of Britain's eleven national Sunday papers had hit an astounding 30 million copies a week.
But not everybody was as happy about the whole thing as the Sundays' proprietors and their readers in the United Kingdom (pop. 50,000,000) seemed to...
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