To speed home-town news to Cleveland boys in the armed services, the Cleveland Press has produced far & away the slickest plan yet: a V-Mail newspaper.
Soon after Pearl Harbor, the Press developed a Saturday feature called The Home Front, a four-column, brightly written condensation of Cleveland news about such everyday things as traffic accidents, deaths, fires, crimes, oddities, politics, sports. Readers were expected to clip the section, mail it to kinsfolk in the service. But ordinary mail took so long that the news was stale when it arrived.
To get around the delay, the Press now prints a special edition of The Home Front on Government V-Mail forms, sells it at 1¢ (to help cover costs). Readers gobble it up (sales so far: 15,000).
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