RETAIL TRADE: A Hat Is a Hat Is a ...

If any U.S. male needs proof that women's hats are crazy—and that men get stuck for them—Benjamin Benedict Greenfield of Chicago is the man to see for evidence. At his Bes-Ben hat shop on Chicago's plush North Michigan Avenue, he has sold hats with everything on them from dish mops to jewels at a minimum price of $37.75, and an alltime high of $1,000 (complete with an emerald and ruby brooch). Last week, suave, dark-eyed Ben wowed the ladies again with a fashion show for Chicago's pet society charity, St. Luke's Hospital....

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