The Press: Gloomy Future

U.S. newspapers prepared for further austerities. Reason: the War Production Board had announced another 5% cut in newsprint consumption, to come in 1943's last three months.

Publishers have already met the 10% cut previously ordered (TIME, Jan. 4, et seq.) by rationing ad space, reducing the size of comics and other canned features, refusing new subscriptions, telescoping editorial content, etc. Because advertising is booming, and population in war-industry cities is mushrooming, they have not done the job too well. In this year's third quarter some 230 newspapers had to get extra allotments of...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!