Business & Finance: Appealing Hardware

There are 25,000 hardware stores in the U. S. Many are musty and disordered, and because hardware has a masculine tradition, most of them are scornfully undecorated. Yet the National Retail Hardware Association, which has 14.000 members, figures that 80% of all hardware is bought by women.

The prime facts about the U. S. hardware business are: Its 1937 gross sales were $750,000,000. More than half of U. S. hardware stores are in towns with less than 5,000 people. Most hardware stores have been in the same family for two or three generations. Unlike...

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