Last month in Editor & Publisher, 25 editors of the business press reported cheerily in unison that, in spite of the recent stockmarket crash, "Business is essentially sound." They had heard the story from President Hoover a month before when they went to call on him at the White House. Differing but slightly in the degree of their optimism, only their method of individual delivery distinguished each glad statement. In part, said they:
Editor Marcus A. Rose of The Business Week: "Business will be good in 1930 for the lean, hard firms. It will not be good for the fat, soft outfits."
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