Packaging: Putting a Squeeze on the Tube

Toothpaste is the stuff of which family feuds are made. The problem is the packaging: some people think nothing of leaving the cap off or nonchalantly squeezing from the 1 middle of the tube. But now U.S. makers of "dentifrice think they can bring harmony to the bathroom sink with a packaging breakthrough: the pump, a hard plastic container that dispenses toothpaste with a flick of the thumb.

Minnetonka, the Minnesota firm that developed Softsoap, last May introduced the first pump toothpaste, Check-Up. Now Colgate-Palmolive is following with Colgate in a pump, and Lever Bros, has put out a pump version...

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