Lite Bite

A new chain counts calories

Every day some 40 million Americans, stricken by such cravings as the Big Mac attack and the Whopper whim, happily surrender to the artery-clogging, waist-expanding pleasures of fast food. But for diet-conscious consumers in particular, a megaburger binge provokes guilt feelings. Reason: the grab-a-bite meal of a quarter-pound cheeseburger, French fries and 16-oz. cola typically contains 1,070 calories. Since an average 170-lb. officeworker must consume fewer than 2,900 calories a day in order to lose weight, a trip to the burger stand does not leave much room for breakfast and dinner.

Knoxville, Tenn., Businessman Doug Sheley, 36, saw...

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