Cherubic but Not as Chubby

For 79 years the dimpled dumplings known as the Campbell's Soup kids have been among the most familiar and successful symbols in advertising. When the kids first appeared in posters on New York City trolley cars, Cy Young was on the mound for the Boston Somersets (now the Red Sox) and Enrico Caruso was winding up his first American opera season. Cherubic and definitely chubby, the kids have always conveyed the message that children raised on "M'm! M'm! Good!" Campbell's soups will grow up healthy and happy.

But times are changing, and so are...