Behavior: Eau de Sweat

A pheromonal find

You ve tried them all. Brut, English Leather ... Old Spice. And somehow the women still turn up their noses. But don't despair. Help is on the way.

Last week a British research team at the University of Warwick announced that it has isolated a steroid in the sweat of males. Highly purified, the substance smells like sandalwood oil, which is used as an ingredient in perfumes. But that is not half its charm. The researchers claim that the steroid is a pheromone, one of a group of chemicals with scents that influence behavior in many species of the animal...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!