TRADE: Picking a Winner

"If they wanted a loser they got the wrong man. I'm a winner. "

So said Robert Strauss shortly after he was chosen to be Democratic national chairman four years ago. He seemed to be taking on an impossible task. The fractured and fractious party had just gone down to a disastrous defeat with Candidate George McGovern, who carried only one state (Massachusetts) and the District of Columbia. Through a combination of shrewd politicking and good-humored bullying—"He is the only person I know who can call you a son of a bitch and leave you laughing!" says an admirer—Strauss succeeded...

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