PERSONALITIES: Those Brash New Tycoons

Traditionally, the South's business elite has been composed of people who made fortunes developing the region's natural resources: land, textiles, lumber, oil. They formed a closed clique that exercised great financial and political power. Today all that is changing. New business opportunities are cropping up as fast as, well, peanuts. There is a high demand for enterprise with a Southern accent, and to fill it, a brash new breed of entrepreneurs. Profiles of four:

FREEWHEELING J.B. For pleasure, Atlanta's J.B. (for John Brooks) Fuqua, 58, pores over corporate annual reports, seeking companies to...

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