TV gets magazine fever
Would more television viewers prefer a program in which a) three beautiful young women solve crimes, unencumbered by bras, b) two handsome young cops solve crimes, unencumbered by civil liberties, or c) three not-so-young and not-so-handsome reporters solve crimes, encumbered by a camera crew?
The answer: c. In the most recent ratings week, the 60 Minutes team of Dan Rather, Morley Safer and Mike Wallace was seen by more households than Charlie's Angels, Starsky and Hutch and all but five prime-time offerings. CBS's excellent decade-old magazine-style show this season...
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