The Press: California's Magazine War

Holding the Manhattan carpetbaggers at bay

Los Angeles magazine has a weight problem. The glossy monthly's 296-page August issue is so loaded with ads that readers have a hard time dogging a feature story through the thickets of plug. "We're beginning to turn some advertisers down," admits Seth Baker, president of CHC Corp., the magazine's parent company. "We're going to have to be more selective."

This is not exactly the predicament that L.A.'s managers envisioned a scant 16 months ago. Then they were hunkered down for Clay-day: the invasion of their territory by Clay...

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