Business: Shiny Apple

With personal computers

At Yassmeen's Belly Dance Bazaar in Los Altos, Calif, Performer-Proprietor Jakkee Bryson uses one of the 11-lb. desktop devices to keep track of her inventory of exotic costumes and records. An oil company depends on one of the little wonders to operate a rig off California; others keep track of election statistics for politicians, control light in theaters and synthesize music for rock stars.

These versatile machines are "personal computers" made by Apple Computer of Cupertino, Calif. In just four years, Apple has captured about 20% of the growing market...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!