WHEN injured New York Jet Quarterback Joe Namath was wheeled into a press conference at New York City's Lenox Hill Hospital last week, he wore two smiles. One was his own. The other was pinned onto his shirt. It was a Smilie button, bearing a simple face that in recent months has become one of the most familiar in the U.S.: a pair of oval black eyes over a happy upturned mouth.
The Smilie face beams out from sweatshirts, T shirts and even brassieres. It appears on watches, cigarette lighters, necklaces, on gold cuff...
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