TV & Radio: Dial-a-Doctor

Buzz Bennett, known on the air as Captain Boogie, is a 32-year-old bushy-haired former disc jockey who dresses like an Old Western street freak, talks like a Madison Avenue adman and currently has a six-figure income. Bennett is a radio doctor—one of the top half a dozen itinerant programming consultants who specialize in transforming dull and unprofitable pop-music stations into listener-loaded moneymakers.

Radio doctoring is roughly akin to political campaigning. The basic principle is to zap a little new life into the ailing station while undermining the competition with every dirty Tuckish trick in the doctor's book of ruses. Bennett has so...

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