Music: Jingles into Singles

I was raised on country sunshine, I am happy with the simple things.

Millions of TV viewers would recognize this bouncy ballad, sung in the buttercup-bright tones of Nashville's Dottie West, as the music for the current Coca-Cola commercial. A month ago, with a few alterations in the lyric, it also was released as Dottie West's latest RCA recording. As such, it is a sign of a growing trend in the country music field to convert jingles into singles. Country music is not only becoming unabashedly commercial, as purists frequently complain; now commercials are...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!