A Letter From The Publisher, Sep. 17, 1973

"I've been in training for an eating assignment all my life," says Midwest Correspondent Edwin Reingold, who has eaten hamburgers in all their guises and disguises in Latin America, Kenya, the Congo (now Zaïre), France and Japan. But a cooking assignment, as he discovered while reporting this week's cover story on the McDonald's hamburger empire, is another matter. While Reporter-Researcher Sue Raffety lined up professional gourmets to sample McDonald's cuisine, and Contributing Editor Donald Morrison began to serve up the story on his typewriter. Reingold set out to probe the inner workings of...

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