For nearly two decades, the name Fiat has been synonymous with the indomitable personality of Giovanni Agnelli (TIME cover, Jan. 17, 1969), the son of Fiat's founder and the president who transformed the huge industrial firm into a major multinational empire. Thus it has come as something of a shock to many Italians recently to learn that there is yet another Agnelli in their future. In the 13 months since he was named to Fiat's No. 2 job, taking over nearly all of the corporation's day-today operations, Younger Brother Umberto Agnelli, 38,...
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